With the arrival of warmer weather, customer habits change radically. Breakfast moves outdoors, wait times are longer, and the desire for fresher foods grows. For a professional, summer isn’t just a busy season, but the perfect time to differentiate your offerings.
Here are our tips for optimizing your workspace and refreshing your menu.
1. The “Light & Fruit” Breakfast
In summer, customers seek less opulent flavors. It’s time to focus on fruity baked goods or those with light fillings.
- Tip: Focus on our range of berry or apricot croissants. Serve them with a touch of fresh fruit on the plate to increase their perceived value.
- The Idea: Create a “Summer Combo” that includes a fruit-based baked good and a cold brew coffee or an espresso juice.
2. Counter Management: Heat is the Enemy
High temperatures are the number one enemy of fragrance.
Staggered cooking: Thanks to Igloo’s quality frozen foods, you can avoid overcrowding your counter at 7 a.m. Bake small quantities several times throughout the morning. A croissant baked at 10 a.m. will attract customers with its aroma, maintaining a perfect texture despite the summer humidity.
Protection: Obviously, make sure your display cases are protected from direct sunlight.
3. Aperitifs and Rustici: The New “Golden Hour”
Summer lengthens the days, and aperitifs become the most profitable time of year.
Hot finger foods: Don’t limit yourself to the usual chips. Our frozen savory rustici or frozen Neapolitan panini, cooked to order and served warm, are the perfect accompaniment to frozen cocktails and sparkling wines.
Operational advantage: You can handle sudden peaks in traffic without the need for a dedicated chef; a quick pop in the oven and the tray is ready.
4. Optimize Cold Room Space
With the increase in beverage and ice cream sales, cold room space becomes crucial.
Smart Storage: Our frozen semi-finished products are packaged to take up as little space as possible. Organize your cold room by expiration date (FIFO method) and keep your top products always on hand to speed up your morning work.
The key word for summer: flexibility
The secret to a successful summer is knowing how to adapt your offerings to the temperature. Choosing Igloo frozen semi-finished products means having a lab that’s always ready, heat-resistant, and allows you to offer consistent quality even when your store is full.
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Want more information about our products?
Contact us to speak with our sales team. We’ll work together to find the solution best suited to your needs.
📧 info@igloofood.it
📱 081 96 72 52
