Non tutti i cornetti sono uguali. E non tutti i clienti cercano la stessa cosa quando entrano al bar la mattina. Per questo, il cornetto Igloo è disponibile ora in tre linee diverse, ognuna pensata per rispondere a esigenze specifiche del mercato.
Lievita: the perfect cornetto
This is our flagship line. A carefully crafted blend of butter and vegetable margarine that offers the best possible balance between flavor, workability, and final result.
The butter provides aroma and a rich flavor, while the vegetable component ensures perfect flaking and consistent leavening. The result is a croissant that always works, under any conditions, with excellent baking performance and a lasting fragrance.
It’s our most versatile product: it performs predictably, excellent both plain and filled. On the palate, it’s balanced, with a delightful flaking and a full flavor that satisfies even the most discerning palates.
Who it is for
This is the line that works for everyone. It’s perfect for those who serve dozens of croissants every morning and need a reliable product that guarantees consistent quality. It’s aimed at the general public who enjoys daily breakfast: workers, students, and families. It’s the 7 a.m. croissant at the counter, the one that goes with a cappuccino and that customers know will always be good.
For the manager, it means fast turnover, sustainable margins, and the certainty of a product that never disappoints. It’s the foundation of the establishment’s offering, the flagship of the counter.
Matin Dorè: the French style
Butter croissant. This is the line for purists, for those who don’t want compromises but seek the authenticity of the French croissant in its most classic form.
Butter makes the difference at every stage: during leavening, it creates those characteristic, ultra-thin layers; during baking, it releases an unmistakable aroma that fills the room. The result is a product with an incomparable fragrance, with that slightly sweet, milky note that only real butter can provide.
It’s the croissant that presents itself, that smells as soon as it comes out of the oven, and that leaves a lasting impression. The one the customer photographs before eating.
Who it is for
Matin Dorè is for pastry shops, high-end bakeries, and cafés looking to stand out in the premium segment. It appeals to those who recognize and appreciate superior quality and are willing to pay a little more for it: pastry enthusiasts, professionals enjoying breakfast for pleasure, and tourists seeking an authentic experience.
It’s ideal for weekends, when customers have more time and can enjoy breakfast at their leisure. It’s also perfect for those looking to create gourmet creations paired with artisanal jams or specialty spreads. The margin is attractive because it allows for a higher price, justified by the perceived quality.
Fattobene: the vegan choice
Croissants made only with vegetable fats, without eggs, milk, or animal products. Completely vegan, but without compromising on quality.
This line doesn’t try to imitate the butter croissant; it has its own identity. The texture is more uniform, the flavor more delicate. The leavening is excellent, the flaky crust develops well, and the product is stable and predictable during processing. It’s light, digestible, with a clean aftertaste. Many non-vegan customers who try it find it surprisingly good, precisely because it lacks the artificial flavor that often characterizes low-quality vegan products.
Who it is for
Fattobene caters to a rapidly growing market: vegans, vegetarians who avoid animal products, lactose intolerant people, and environmentally conscious consumers. But also flexitarians, those who choose to alternate between animal and plant-based products.
It’s the product that allows you to say “yes” when a customer asks for vegan options. And those who search for these products and leave your bar because you don’t have any will likely not return. Those who find them, however, become loyal customers. It also communicates that your establishment is inclusive, attentive to diverse needs, and modern. A message that speaks to non-vegans as well. From a financial standpoint, vegan customers are generally less price-sensitive and willing to pay for specialized products.
How to choose
The question is: which one to choose? The answer depends on your positioning and your clientele.
Lievita is the quality foundation for most cafés and pastry shops. It’s the product on which to build the entire morning offering, the one that meets the quality daily breakfast needs of most customers.
Matin Dorè is for those who want to excel, differentiate themselves, and build a reputation based on absolute quality. It’s the iconic product, the one that gets people talking.
Fattobene opens up opportunities in a growing market and communicates modernity and inclusiveness.
But the truth is that we can work with two or all three lines. They’re not in competition; they’re complementary. Each speaks to a different customer, responding to a different need.
Imagine a counter with Matin Dorè croissants prominently displayed for those seeking the best, Lievita croissants filling the central counter for the morning rush, and Fattobene croissants clearly marked for those seeking an uncompromising vegan alternative. Three options, three prices, three stories to tell.
And the certainty that every customer who comes in will find the right croissant for them.
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Want more information on the three lines or to receive samples to test?
Contact us to speak with our sales team. We’ll work together to determine which solution best suits your needs.
📧 info@igloofood.it
📱 +39 081 96 72 52
